Sixt

Understanding a brand's goals

How do you take customer analytics from one of the world’s largest car rental companies and make it into something engaging, interesting and good looking? Here’s how.



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  • Sixt logo

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Transforming a client portal

Transforming a client portal

Sixt’s business clients hire hundreds of cars a year and need to keep track of their annual usage via an online portal. But to do this they have to use a third party system called QlikView. Sixt recognised that by using QlikView’s generic template the portal lacked continuity, brand identity and user engagement.

So they asked us to take the existing portal and transform it into an engaging, eye-catching and interactive platform to present data with colourful and lively visuals.

Seamless integration with brand continuity

Seamless integration with brand continuity

A worldwide company deserves a world-class solution and our design team did exactly that. We flew to Munich to work closely with the client and to understand their brand values and how they wanted to transform their car rental analytics.

We decided it had to: present the Sixt brand consistently throughout the website; use visuals to breakdown large amounts of data in an engaging way; and enhance the user experience with interaction.

Empowering the client

Empowering the client

The design team used all their expertise and innovation to push the boundaries of what was possible and created something truly innovative and practical despite limitations to the software. Now, Sixt have an innovative layout that displays car rental data with graphs and tables, promotes the brand and will keep those disinterested in analytics attentive.

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