New Look

Leading the way in multichannel retail

Serving 350 million customers each year through their website and mCommerce site and in over 1,000 stores across the globe, New Look are leaders in multichannel retail. Keeping ahead in fashion requires constant innovation and New Look set out to define the next phase of their multichannel strategy.



  • New Look logo
  • New Look logo
  • New Look logo

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    Serving the connected customer

    Serving the connected customer

    Focusing on the customer’s journey we worked with a team from across the New Look business. We drew on inspiration from customers, industry and from within New Look to define a new multichannel vision and a practical plan to deliver.

    Strategy for growth

    Strategy for growth

    Aligned around their strategy and armed with their plan, New Look is clear about where they are heading and excited by the opportunities they see to delight their customers and grow the business.

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    "We worked with Deloitte to re-base our multi channel proposition by reviewing the end to end customer experience across all touchpoints. We are confident that this new strategy will deliver the aggressive budgets we have committed to, and more importantly exceed customer expectations in this fast changing market."

    Guy Lister, Customer & Multichannel Managing Director, New Look
    A seamless experience

    A seamless experience

    We worked with New Look to refresh their vision and define how they can do even more to excite, inspire and engage with customers through which ever channel they choose to shop. The strategy is supported by a practical plan to deliver a seamless shopping experience.

    Anytime, anywhere

    Anytime, anywhere

    The New Look strategy is driven by a desire to serve fashion inspiration to customers wherever they are and whenever they want. With a huge social following New Look know that news of great service and great fashion travels fast.