AVG

Searching for continuous protection

AVG is internationally recognised as an innovator in the security software market. It delivers peace of mind to about 150 million Internet users around the globe with its threat detection and prevention tools. But it’s not content to rest on its anti-virus laurels. It knows that, as the nature of threats continues to evolve, so too must the nature of its protection. It needs to continuously improve its technology and develop a much larger platform to support an ever-growing global customer base. So it approached Deloitte Digital for assistance.



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  • AVG logo

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    Embracing the technical challenge

    Embracing the technical challenge

    As AVG’s overall systems integrator, Deloitte provides strategic guidance, program management and testing services among many other things. We’re fully aware that AVG needs the scalability and flexibility to take on new companies and manage an expanding suite of complicated product bundles. Add to that the global nature of the service (how to deal with dozens of languages?) and the speed and ability required to deal with digital attacks before they become widespread, and you can appreciate that this isn’t a walk in the park. But we love a challenge.

    Central control, local response

    Central control, local response

    Our collaboration has been a success. We’ve developed a centralised content and promotion management system, introduced advanced user segmentation, targeting and personalisation capabilities, and set up an enterprise class product management platform for managing complicated product bundles, vouchers and discounting on a regional basis.

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    On a scale of 1 to 300 million…

    On a scale of 1 to 300 million…

    The results are impressive. AVG now has the scale to serve 300 million global customers performing digital downloads. It provides targeted, personalised content and promotions across 50+ regions and in 30+ languages through its dynamically updated global website. And it can now do targeted selling, pricing and product bundling with its advanced e-Commerce and Product Management system.

    A worthwhile cause

    A worthwhile cause

    Deloitte is proud to be a technology partner of AVG. This young, dynamic company is committed to protecting individuals and businesses from the dangers that lurk behind every press of a button or a touch of the screen. Now that’s a comforting thought.