Aegon

Getting the UK ready for Retirement

The UK has one of the worst levels of retirement planning in Europe, Aegon assessed that 93% of people in UK were not ready for retirement. As a forward thinking life insurer Aegon had a vision, to create a direct channel that would be ‘digital by default’, providing customers a simple, reassuring and engaging experience. Retiready allows customers to purchase, manage and get support on their Retiready Pension and ISA. It also offers integrated retirement planning tools and provides amazing digital services that give control to the customer to manage their retirement when they want, from where they want.

Deloitte Digital were asked to help design, build and implement a solution that would allow Aegon to realise this vision. With a team of dedicated business analysts, engineers, integrators and testers, Deloitte have created a fully responsive site built in Adobe AEM (CQ) that is integrated with Aegon’s investment platform and Salesforce.



  • Aegon logo
  • Aegon logo

Applied Offerings

See our Offerings

User Testing … Proof Through Prototyping

User Testing … Proof Through Prototyping

To help Aegon visualise what the end solution could look like we worked with them to develop a prototype app at the start of the project. This was released internally and allowed the entire organisation to understand what Retiready could look like and do. The approach was taken into the full development lifecycle allowing regular feedback from real life customers allowing refinement and reprioritisation of functionality, key when developing a market leading solution.

Business Driven Insight and Change

Business Driven Insight and Change

Insightful web analytics allows Aegon to understand customer behaviour on the site. Through the content management system implementation the business are now in control of managing content changes without the need for complex IT approval allowing Aegon to react quickly to this insight.

Now launched, retiready.co.uk is helping the nation plan, track and work towards their retirement goals in the pursuit of being ready for retirement and a good retirement score. We’re proud of it and what it can do, it serves as a great example of what we’re capable of.

Retiready Image