MarketMix for Media at Adobe Summit 2016!

09 May, 2016 by Charlie Dumeresque

To meet the growing demand for on-demand video content, Adobe and Deloitte Digital have teamed up to create a new solution called MarketMix for Media. This was previewed at the North American Adobe Summit earlier this year and is now being brought to EMEA. Audiences are increasingly calling for on-demand content across multiple devices, MarketMix for Media can help media companies launch, monetise, and manage direct-to-consumer video services while delivering an engaging audience experience. Join Deloitte Digital at Adobe Summit EMEA 2016, May 11 to 12, when we will be demoing MarketMix for Media.
MarketMix for Media at Adobe Summit 2016!

What is MarketMix for Media?

To meet the growing demand for on-demand video content, Adobe and Deloitte Digital have teamed up to create a new solution called MarketMix for Media, which can help media and entertainment companies launch and manage direct-to-consumer video streaming services. MarketMix for Media focus on increasing user engagement while supporting a variety of revenue models including, subscription, advertising, rental, and electronic sell-through.

Engineered through our collaboration with Adobe, Salesforce, and others, the solution features pre-built integrations with customizable components to provide content providers greater confidence to meet the needs of today’s digital consumer. The solution features:

•          Multi-screen video player and ad insertion capabilities from Adobe Primetime

•          Marketing and media solutions of Adobe Marketing Cloud

•          User account management capabilities from Salesforce

•          Subscription billing capabilities from Zuora

These pre¬built integrations enable media companies and content providers to launch OTT services quickly, cost effectively, and at scale, while successfully engaging their audience.

MarketMix for Media is an extension of Deloitte Digital’s existing MarketMix offering. To learn more about MarketMix for Media visit the Deloitte Digital Booth, or attend the Growing Digital Revenues in the Media industry by transforming buy flows, increasing subscriptions and engaging audiences in every channel super session.