Key considerations when choosing a mobile approach

09 September, 2015 by Patrick Johnston | Mobile Web

‘‘We have over 100 mobile apps across our business’’ and ‘‘everyone wants an app’’ are quotes from two recent client meetings I have had which made me want to write about the App vs. Mobile web choice.
Key considerations when choosing a mobile approach

When defining a mobile approach, implementing an app or a mobile web solution are both valid options and have their place. However, it is important for companies not to automatically assume their users will prefer an app.

There are several things to consider when deciding whether content should be presented as an app or as a mobile website and the debate is complex but following conversations with a few colleagues we have put together the below table of five key considerations as a starter for 10.

What are your organisation’s requirements and what is your mobile approach? Get in touch with us @DeloitteDIGI_UK and @PaddyJohnson