Adobe Summit 2016

09 May, 2016 by Charlie Dumeresque

Deloitte Digital is ready for an exciting week at Adobe Summit 2016!  As a Diamond Sponsor, we have a number of activities throughout the week. Come by and visit our booth and meet Deloitte Digital leaders to discuss how we bring Business, Creativity and Technology together, or just enjoy a game of foosball with our IoT team. Our team is also sharing a number of their insights throughout Summit across a number of speaker sessions (please see below for more details), and demoing MarketMix a range of industry specific accelerators.
Adobe Summit 2016

Wednesday 11th May

 

Walk before you can run - how Adobe AEM and Analytics are helping Aviva Investors become a global digital first asset manager - VI12

Time: 3-3.45pm | Location: S4

Deloitte Speaker: Alistair Calvert, Delivery Manager – Digital Platforms

Client Speakers: Graeme Crockatt, Digital Project Manager, Aviva Investors 

Robin Stevens, Head of Digital & Marketing Services, Aviva Investors 

Learn how Aviva Investors is changing the way in which it approaches its customer relationship, and how getting the basics right and agile delivery is enabling the organisation to innovate. Understand how Deloitte Digital led the implementation of the MVP release, utilising the power of the Adobe Marketing Cloud to provide a strong digital foundation, and the immediate and ongoing steps that Aviva Investors is taking to build digital into its DNA.

 

Growing Digital Revenues in the Media industry by transforming buy flows, increasing subscriptions and engaging audiences in every channel - VI5

Time: 4.15-5.45pm | Location: CS17

Deloitte Digital speaker: Graham Cornell, Delivery Manger - Digital Platforms

Client speaker: Christopher Coleman, head of Multi-Channel Sales, Virgin Media

Attracting and retaining audiences across every channel and every device has become more and more difficult with the tectonic shifts taking place across the media and entertainment industry. Emerging Digital TV, Direct-to-Consumer, Over the Top (OTT) and Digital Publications require more disciplined measurement, analytics and data driven marketing – with focus on audience intelligence and revenue optimisation.

 

The journey to automotive marketing disruption - VI3

Time: 4.15-5.45pm | Location: CS8

Deloitte Digital speaker: Andreas Harting, Managing Director, Deloitte Digital GmbH 

Tonia Michaely, Senior Consultant, Deloitte Digital GmbH 

It’s all about leading with experience - the brand experience, the buying experience, the driving experience, the ownership experience and in essence, the consumer experience. In the first part of this session we will discuss the observations from an EMEA-specific consumer study regarding the automotive buying experience, and learn how some of the most prevalent consumer pain-points are still left unaddressed by OEMs. In the second part, we will hear from Daimler how they regained pole position in the automotive premium market by executing on their vision of digitalisation. The final part of the session will focus on bringing the learnings from the consumer study together with the learnings of Daimler and other OEMs and synthesising actionable steps that the automotive industry should take today to remain the disruptor instead of becoming the disrupted.